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Anti-Spam Software Case Study: Pacesetter Claims Service
When catastrophe strikes, many insurance companies tend to get flooded with new claims. These sudden surges in client demands can be overwhelming, and that's where Pacesetter Claims Service, an independent adjusting agency, comes in.
Founded in...
Creating Painted Effects with illustrator 7.0
Newer versions of the software program Illustrator gave us useful features to dig in. Still, no matter how happy we are about the new features, time after time, in the process of making our designs more creative and innovative, we turn on old tricks...
Finding the Right Survey Software
More and more businesses are using survey software to keep of
track of what is happening with their customers and clients. If
you're one of the many online businesses that need to keep your
e-mail addresses, and other client data, in precise...
Let Those Digital Photos Out! (You Don’t Have To Print Them Yourself)
What have you done with the photos you’ve taken with your digital camera? Hands up if they are languishing on your hard drive waiting to be printed. If your hand is up you are not alone. Well I have my hand up too! But I’ve promised myself that...
The Problems with Passwords
Overview Most current password systems for the Internet are flawed. Designs that were almost acceptable 10 and 15 years ago have not been updated. Instead of moving to integrating authentication services under a cryptographically sound approach the...
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"When is Free not REALLY Free?"
"When is Free not REALLY Free?"
copyright 2001-02 John Evans
We all like to get something for free. Whether it's
free software, free advertising, free ebooks, or
free coupons, they're fun to get.
But when is free REALLY free? "When there are NO
strings attached!" Period. Nada. Nothing.
Absolutely NONE!
For instance, every once in a while, I'll click on
a free offer, which only takes me to another page,
and before I can really get the "freebie", I have to first
"click here" to see their sales pitch. Or "click here
to qualify for your free ...."
Qualify? THAT is a string, and there should be NO
strings attached, of any kind. Because if there are
"qualifications", then the item JUST ISN'T FREE!
How many times has this happened to you? You
receive in the mail an invitation to receive a free gift.
And all you
have to do is, 1. Take a tour of our new
facility, or 2. Take a test drive, or 3.Listen to our
3 hour sales pitch?
Those are qualifications (strings attached).
If you have a useful offer for your visitors, and you
say it's free, then MAKE it FREE! Don't make them have
to 'qualify', or click here, and here, and here. Don't
put any kind of barrier in front of them. Don't make
them jump hurdles, or through hoops. If you do, then
you're doing a disservice to your visitors. And what
are visitors? They are potential customers. So treat
them fair.
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copyright2001-02 John Evans
http://www.dailybiz.com/specialsite.htm
You can use this article but please leave it intact.
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About the Author
Been online for several years, and enjoy writing articles.
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